Have you ever thought about your brand with your senses in mind? And how your senses can play a huge role in cultivating a brand image? I am taking the whole idea of BRANDING and giving it a new spin, to show you how easy it is to give the wrong impression about your brand. I am going to show you how to brand your business using your senses.
When curating your brand, think of it in terms of what your client will gain when viewed by each of their senses-hearing, seeing, tasting, smelling and touching. .
Basically, your brand is the result of everything your potential client’s senses and what they can pick up on about you.
It’s the image you present at all times. From your company logo and color scheme all the way to the manner in which your employees dress.
Think of what your colors portray. Are they giving the message you want to give?
It’s what your potential clients hear from AND about you. From what they hear about you in the media to how your customer service team handles incoming complaints. Are former customers likely to speak kindly about you? Are you and your employees pleasant when you speak?
It’s the feeling your client gets in all their dealings with you. From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out. Do your current clients and potential clients feel they can trust you? Do they feel your honesty?
It’s also the pleasant or unpleasant scents that get associated with you. Everywhere from the scent of your product or facility, to your employees. Yes, your employees. 😊 Do your customers get a scent of cleanliness?
And lastly it’s also the tastes that get associated with you. From the taste of your product (if it’s a product meant to be tasted) to the quality of coffee or tea you serve.
Your brand encompasses everything about you. You can see why it’s important to always put your best foot forward.
Bottom line, branding is essential to establishing your identity and consistency is the key to effectively doing that.
I hope this helps you think a little more about your brand and how to brand your business using your senses. Take time to examine with your senses what message you are giving your customers.